Patrick May
Founder

Patrick May is an expert in sales and marketing strategy. Pat founded AccelerMark in 2007 with the goal of providing full-service marketing and sales capabilities to small- and mid-sized companies looking to grow dramatically. He saw this as an underserved niche (not addressed by bigger firms) that aligned very well with his interests and capabilities.

Pat brings over twenty years of professional marketing and sales experience, including a decade in marketing consulting with top-tier consulting firms (Deloitte Consulting and Frank Lynn & Associates, a boutique marketing strategy firm out of Chicago). Pat spent the four years prior to founding AccelerMark in charge of sales and marketing for a high-tech start-up (Genex Technologies), transforming the business from an R&D lab into a commercial business. His success with the company was evidenced in Genex being purchased by a public company in early 2005 for $10M (four times its valuation when he joined the company).

In his role as a consultant, Pat has assisted numerous clients, from large Fortune 50 companies to small start-ups, in creating successful, market-driven business strategies. Since his typical consulting engagement has been two to four months in length, Pat has helped clients in literally dozens of industries, ranging from high-tech verticals (e.g., telecom and computer industries) to low-tech, mature markets (e.g., industrial supplies, building products). His expertise includes new business assessments, market segmentation/targeting, economic value propositions, product development, channel strategies, promotion programs, and compensation plans. Pat has the analytical skills to bridge the gap between marketing/sales and the financial side of the business.

Pat focuses on achieving profitable growth by targeting high-fit market segments with powerful value propositions. His focus on "marketing with results" aligns marketing and sales with financial goals to improve marketing return on investment (ROI). The Market Value Proposition (MVP) framework that Pat developed ensures that clients create strategies that deliver economic value to the supplier, the buyer, and the channel. One of Pat's greatest skills lies in addressing the biggest obstacle in commercializing a new technology: solving a real market need that has real money behind it.

Pat received an MBA, with honors, in Marketing and Finance from The University of Chicago Graduate School of Business. Pat graduated first in his class (summa cum laude) from The Catholic University of America with a BA in Psychology. He received numerous honors including induction into Phi Beta Kappa and recognition as the Outstanding Student in School of Arts & Sciences.